Whether you call it modern minimalism or just a love of classic neutrals, it’s impossible to escape how popular all-white homes and walls seem to be right now. The reasons are rich and varied but the depth of the trendy effect is astounding.
At least 90% of the homes we see every month have “that” look: white walls, a mix of vintage Kilim rugs and a carefully curated selection of found/salvaged objects. Whether you love it or hate it, this aesthetic has defined the zeitgeist of the past 5-6 years of the online design world. We can both embrace and understand this style while also making plenty of room in our hearts and our publications, for color, pattern, stylistic difference and abundance in addition to minimalism.