The three key factors which can impact your restaurant business are – food, furniture and feeling or ambience. Optimizing the Interior Design for restaurant will not only ensure quick brand establishment, but the same will evolve into a legacy over a short timeline. Remember, a satisfied customer translates into revisits and free word of mouth publicity. Either way it means increased revenues, the fundamental driver of any business growth. In this blog we will talk about restaurant interior design and how it can impact business.
1. Safety & Security
Restaurant business like any other service based enterprises depends on several municipal clearances which includes plans for safety and security. Restaurant interior design layouts which adhere to these stipulations, including installation of fire warning system, emergency exits and optimized ventilation can boost customer confidence. A restaurant with zero accidents is seen as a safe haven for wining and dining.
2. Color Palettes
Colors play an important role in restaurant business. Why … because a human brain is tweaked to respond to different colors with different emotions and reactions. Light colors, especially beige, cream and off-white offer a sense of openness. Even smaller sections of a restaurant such as a bar ( drinking area ) and party rooms appear bigger and roomier. For dining areas, a combination of dark and slightly fainted hues can balance the ambience. Apart from aesthetics, some colors actually make us want to eat more while others reduce appetite.
3. Furniture & Fixture
Style and comfort is synonymous with restaurant. Interior Designers in Mumbai will vouch for this fact. Style is what customers encounter as soon as they enter and comfort is all about forcing them to stay longer than they intended. The longer a customer stays back, higher is the billing. The idea is to go minimalistic in the dining area and at the same time exploit elegant design and fabrication elements. Ornate is evergreen, recreates a vintage ambience while spaced out, modern geometrical arrangement of tables and fragmented secondary sections offer that sense of privacy, of luxurious indulgence. Nonetheless, the design attributes depends of the type of restaurant – casual, fine, fast and or a combination of two or more variants.
4. Seating Style
Seating style varies from a couple of lavish chairs per table, to sofas and partitioned booths. High end and formal restaurants catering to exclusive clientele, especially high net worth individuals and business folks provide a scattered layout, sporting exclusive, leather chairs with branded accents while casual dining focuses on quantity as well as quality. On the other hand, family restaurants are typically crammed. Any deviation from these parameters could spell trouble for your restaurant business. Google search “Best Interior India” for more information.
5. Lighting – Importance of Restaurant Interior Design
Restaurants catering to business folks, professionals and couples are different from those serving families, and therefore the lighting style varies considerably. While the former demands intelligent, subdued, low illuminations, the latter type of dining and drinking hubs call for bright lights. What is the point of a family gathering when the members cannot see each other or get a glimpse of the food they are ordering?
6. Furnishing Material and Color
Classic high end fabrics, leather, non-woven or industrial textiles are some of the furnishing options available for restaurants. The choice will depend on the type of the restaurant. Pricey, supple and intricately women fabrics are usually best for fine dining and boutique restaurants while non-woven are most suitable for family type eating outlets. The impact of interior design in a restaurant, especially worn out, mismatch and poorly chosen material can be catastrophic.
Theme based restaurants need to maintain the original subject. Imagine a “Music” theme restaurant, done up in complementing shades, “Singer” wall hangings and musical notes wallpaper with off-beat furniture or conflicting fittings. It damages the overall business value. It can impact your brand because customers will no longer relate to its earlier charm. Even themed menu cards need to be replaced with same design.
Most of the interior design for restaurant depends on the type of diner / bistro. Signature and branded dining hubs demand elements which instantly make a style statement. On the other hand casual restaurants exploit class and comfort without going overboard in terms of decor. Any deviation from the above mentioned norms can negatively impact restaurant business.